Gourmet Cultural Market Walk in Florence

Taste authentic local foods and explore everyday Italian life with a guided visit of Florence’s institutional markets! Think oven-fresh classic Florentine pastries like rice pudding tartlets, ricotta and pear stuffed puff pastry folds, bold espresso macchiato, warm pizza breads, flavorful farmstead cheeses & salumi boards tasting in the market, real deal extra virgin olive oil, wine and gelato-  our gourmet market tour in Florence is one of a kind!

This market food tour in Florence introduces you to the finest ingredients which make Italian cuisine special while taking you to the soul of the city's food culture with a local expert in the know. You'll understand how to navigate open-air markets and shop like an Italian, go behind the scenes of an institutional bakery, taste local delicacies inside the market and surrounding neighborhood of Sant'Ambrogio, a culinary landmark of Florence.  Our gourmet pitstops include Florentine pastries & traditional breads, seasonal farmstead pecorino cheeses, prized extra virgin Tuscan olive oil, taste hand-cut prosciutto with local wine, soft finocchiona (a fennel Tuscan salami specialty), discover Florence's street food scene and artisanal gelato. We peruse the market learning culinary curiosities and dive deep into Florentine food culture through food stands, butchers, street food vendors and more. This tour will take you to purveyors & specialties you wouldn't be able to find on your own. 


  • Small-group tour (6-8 max) with a bilingual, engaging and knowledgable expert guide

  • Generous 3.5 hour tour with 6 tasting, gourmet pit-stops

  • Kick-off with Italian coffee and the best Florentine pastries and cakes at a locals-only cafe'

  • Go behind the scenes at a local-favorite historic bakery and see how Florence's iconic baked goods are made (including tasting fresh from the oven specialties)

  • Savor Tuscan charcuterie in the market: Artisanal cheeses (pecorino toscano) & cured meats (prosciutto, salame, finocchiona, etc) with wine

  • Discover what produce is in season at the market, tasting Italian-grown fruit (i.e. figs, berries, citrus, etc)

  • Indulge in local seasonal specialties served like Autumn harvest grape pie, carnival fried rice pudding and apple fritters, chestnut flour flatcakes, etc

  • Visit various food stands in the market (cheesemongers, bakers, farmers, butchers, etc) while taking in a slice of Italian daily life

  • Taste Florentine delicacies (pappa al pomodoro, ribollita, panzanella, etc) from one of the city’s chef legends and olive oil on a garden terrace

  • Total of 2 wine tastings included

  • Wholly artisanal, award-winning gelato.

...and more!

Our food market tour in Florence is perfect for food lovers, chefs, bakers, cooks, farm-to-table enthusiasts and seekers of understanding local culture. After your food market tasting tour, you will feel more confident to return to these markets and know exactly where to go for the best. Be prepared for an authentic backdoor journey through these locals-only food markets.


Start time: 9:30am or 10am Days: Daily (except Sundays) Duration: 3 hours Inclusions: All tastings listed (types vary on season) and personable, bilingual food expert. Group Ticket Cost: $105 per person, (small-groups, 6-8max)  Private Tour Cost: Please Inquire. Cost depends on group size and request.  Not included: Travel insurance, transport, additional tastings and trip cancellation insurance. Optional add-ons (available for private tours): Guided wine tastings and/or a curated lunch.


Additional notes: We can accommodate virtually any food lifestyle.  Just let us know how we can help. If you would like to start later or earlier than the times listed OR have a party larger than 6, please send us an inquiry via REQUEST PRIVATE EXPERIENCE. We quote in EU€ but process all payments in USD (no commissions added) plus online merchant/ticketing fees. 

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